Your booth team should stop people and start buyer conversations.
Not stand behind a table and hope. HIVE trains your marketing, events and sales people to turn foot traffic into real conversations, and conversations into meetings.
Talk with HIVE → Half day or full day. On site or virtual. Led by HIVE facilitators.
A booth is a big bet. Too many teams play it quiet.
The space, the travel and the staff time are paid for. The conversations are not happening.
The list gets long. The follow-up gets slow. Nobody can say which leads were real.
People walk past a sales pitch. They stop for a person who is curious about them.
Five skills your people can use at the very next show.
Practical, practiced in the room, and built around real conversations, not slides.
The 7-second open
A first line that earns a pause, sounds like a person, and does not sound like a script.
Read and invite the passerby
Spot who is curious, who is rushed and who is a fit, then invite them in with body language and a warm first move.
The 60-second conversation that qualifies
Good questions that tell you fast whether this is a buyer, and leave the other person glad they stopped.
The hand-off to a meeting
Turn a good chat into a booked next step before they walk away, with the right details captured for the follow-up.
AI to prep and follow up fast
Use AI tools to research who is coming before the show and to write timely, personal follow-ups after it, with your team's own judgment in charge.
Before the show, on the floor, after the show.
Pre-show training day
A half or full day with your booth team, on site or virtual. Real practice with live partners, using your products, your buyers and your booth plan.
Led by HIVE facilitatorsOn-floor coaching
Optional. A HIVE coach works the show with your team, spotting what is working and tuning it in the moment.
Optional add-onFollow-up sprint
A focused session after the show to turn conversations into meetings and agree what to repeat at the next one.
Built around your leads
- Built for marketing, events and sales teams who staff booths
- Practice with real scenarios, not slides
- Works for a small booth crew or a full field team
- Human skills first, AI tools as the accelerator
We measure what a booth is actually for.
Before the show we agree on your baseline. After it, we look at the same three things together.
How many real conversations your team opens, compared with your last show.
How many of those conversations become a scheduled next step with the right person.
How quickly each lead hears from your team after the show.
We can't summarize it more clearly, we got 10 times the leads!
Tradeshow and Events Team, US Bank/Elevavon
We never expected it would go over the top amazing. WOW. I have never seen this kind of engagement in a trade show booth, but it was a huge success. They made our team brilliant and engaging.
Jared V., Vice President Marketing, Iron Mountain
Quick answers.
How big a team can you train?
We work with a small booth crew and with larger field and sales teams. Tell us who staffs the booth and we will shape the session around them.
How far ahead of the show should we book?
Ideally two to four weeks before the show, so your team can practice and use the skills right away. Closer than that? Talk with us. We will find a way to make the time count.
Is it on site or virtual?
Both. HIVE facilitators can come to your office or venue, or run the session live online with the same hands-on practice.
How long is the training?
A half day or a full day, depending on your team and goals. On-floor coaching and a post-show follow-up sprint can be added.
Who is it for?
Marketing, events and sales leaders who send people to represent the company at trade shows, and the people who staff the booth.
Bring HIVE to your next show.
Tell us the show, the team and the goal. We will come back with a plan.
Talk with HIVE →